I do a fair amount of freelance brand identity designwork outside of my engineering career. I recognise that it's very important for any company or professional entity to have a presentable, simple, and memorable image that conveys who they are and what they do.

It's the first major step of every successful enterprise - getting noticed.

Here I'm showcasing a variety of different logo designs I've developed by commission for clients, or entered in graphic design competitions either winning the contest or achieving a close runner-up ranking.

Please use the bulletpoint icons on the right to navigate. Hover over the < symbol to show descriptions.

If you're a business looking for a rebrand or a professional new logo, and you're interested in working with me 

to that end, or for a personal project, please don't hesitate to contact me at aeromidd@gmail.com.

 

Commissioned for a Dutch business called 'Qcraft', who license, rent out and sell luxury & leisure vessels such as speedboats, yachts, and catamarans, in addition to equipment for waterskiing, kite-surfing, wind-surfing etc. The client requested a design with a 'James Bond'

style typeface similar to the Aston Martin logo, with elements resembling boating products.

 

A competition design for a Canadian client involved in real estate investment, requesting vector graphics combining a bird and a castle for representing the partnered names 'Nest' and 'Castle'.

 

A design for and commissioned by Bacchanalia Theatre, a London-based immersive theatre group of actors and directors. Following two variants of a butterfly-shaped opera mask, one elaborate, one minimalistic. Symbols incorporate the concepts of the greek deity Bacchus, with relevant satyr horns and star constellations.

 

Hinge - an online marketing recruitment platform, with associated educational services. The design task was set out as a competition

between designers, specifying that the logo should communicate straight-forwardness, tech-savvyness, with a clean, minimalist style.

 

Skypixel Productions provides aerial photography services for capturing images for real estate, aerial inspections, landscape photography.

The design was required to be an abstract representation of a quadcopter drone, with a muted colour scheme.

 

A design produced for Edgehogs, a company based in the Scottish Highlands running mountaineering coaching and off piste skiiing courses. Requested elements were to incorporate mountains and a hedgehog in a fun, yet professional and minimalist style.

 

Harvest Electronics is a New Zealand firm dedicated to producing wireless, 'internet of things' tech that delivers and captures satellite telemetry relevant to agricultural and outdoor exploits. This early design was produced for them via a design competition.

© Michael Middleton 2018

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